with AI


by Marion Baylé, January 2019

Why this study is needed

Artificial Intelligence has been on everyone's lips the past year and is currently triggering a lot of ethical concerns regarding its impact on society. While many initiatives for developing codes of ethics and principles for a 'responsible AI' have started to emerge, there is still a lack of discussion about the practical implementation of relevant ethical considerations within the design process for the teams behind the technology. This study investigates this gap and offers practical recommendations for design teams to have better control over the possible consequences of their designs on people and society.


This report has been realised as a thesis for the Digital Experience Design Masters of Art at Hyper Island UK (Manchester).

 © 2019 Marion Baylé

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